#516: Customer And Data Centricity With Lamees Butt, Zoovu

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Today we re going to talk about using customer-centric approaches combined with data-centric tools and processes to improve customer engagement and foster lasting customer satisfaction To help me discuss this topic I d like to welcome Lamees Butt SVP Global Alliances and Channels at Zoovu an AI Content Discovery platform for enterprise businesses Resources Get the latest news and updates on LinkedIn here https www linkedin com company the-agile-brand For consulting on marketing technology customer experience and more visit GK5A https www gk5a com Headed to MAICON 24 – the premier marketing and AI conference Use our discount code AGILE150 for 150 off your registration code Register here http tinyurl com 5jpwhycv Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com Shortform makes the world s best ideas more accessible by creating high-quality book guides and summaries We re comprehensive detailed and add original insights and analysis Get a FREE trial and a 20 discount by joining through our special link https www shortform com agile The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company