#521: Predictive Real-Time Marketing ROI With Guan Wang, Snowflake

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Today we re going to talk about predictive real-time marketing ROI – what it is how to get there what s blocking many brands from achieving it and what it looks like to start realizing this North Star goal To help me discuss this topic I d like to welcome Guan Wang Sr Director Global Marketing Intelligence at Snowflake Resources The Agile Brand podcast website https www gregkihlstrom com theagilebrandpodcast Sign up for The Agile Brand newsletter here https www gregkihlstrom com Headed to MAICON 24 – the premier marketing and AI conference Use our discount code AGILE150 for 150 off your registration code Register here http tinyurl com 5jpwhycv Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink companyClick here to visit this podcast episode