#551: Maximizing Holiday Sales With Zarina Stanford, Bazaarvoice

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The holiday shopping season might seem like it s months away but if you listen to consumers it s closer than you think Today we re going to talk about consumer shopping behavior with some recent research done by Bazaarvoice and dive into what brands need to know to stay relevant and maximize sales this holiday season To help me discuss this topic I d like to welcome Zarina Stanford CMO at Bazaarvoice ABOUT ZARINA STANFORD As CMO of Bazaarvoice Zarina Lam Stanford leads with a customer-centric insights-driven and outcome-based approach to all aspects she touches – from research brand communications product marketing to sales demand generation partner alliance and field marketing A recognized growth catalyst Zarina is passionate about design thinking the art and science of being relevant agile leadership inclusion and having fun Before joining Bazaarvoice Zarina was CMO at tech giants including IBM SAP and Rackspace Technology as well as PE portfolio firm Syniti where she led a total brand transformation A champion for diversity and inclusion and a global citizen Zarina has in-depth hands-on experience in Global North America Latin America Europe Asia Pacific Japan and emerging markets Zarina also serves on the Board of Fortytwo vc a global cross-border fund focused VC firm and BeyonDiversity Foundation a non-profit on women empowerment Recognized for her visionary strategies and transformative contributions shaping the future of marketing in the technology sector Zarina was recently named among HotTopics Top 100 Global B2B CMOs Other industry recognitions for Zarina include Diversity Journal s Woman Worth Watching in STEM Outstanding 50 Asian Americans in Business by the Asian American Business Development Center AABDC and Corporate Achiever Award by the Organization of Chinese Americans OCA Zarina is a Marketing Academy CMO Fellow a Southern Methodist University MBA and a graduate of the Asian Advanced Leadership Program at Stanford University s Graduate School of Business She also holds a BA in Journalism from the University of North Texas She is currently authoring a self-leadership book DareToGrow Born and raised in Hong Kong the Austin-based Zarina is a nature lover an ikebana apprentice a published writer an aspiring sailor and a Mini Cooper and a Tesla fan She describes herself as a proud daughter sister a mom and a remodeling fanatic RESOURCES Bazaarvoice website https www bazaarvoice com Connect with Greg on LinkedIn https www linkedin com in gregkihlstrom Headed to MAICON 24 – the premier marketing and AI conference Use our discount code AGILE150 for 150 off your registration code Register here http tinyurl com 5jpwhycv Don t miss a thing get the latest episodes sign up for our newsletter and more https www theagilebrand show Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company