Creating A Connection With Sonic Branding: A Conversation With Valentin Fleur – Part 2 – Connecting Podcasts with Listeners & Subscribers From All Over the World!

Creating A Connection With Sonic Branding: A Conversation With Valentin Fleur – Part 2

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I think sound has this ability We talked about meaning we talked about engagement we talked about flexibility versatility but I feel like people are used to visual communication They understand that there s logo animation and everything is like the sign the bottom of the page et cetera I feel like you add this extra layer of surprise as well that it s quite interesting — Valentin Fleur nbsp This episode is the second half of my conversation with marketing expert sonic branding strategist and Sixi me Son managing director Valentin Fleur as we talk about the future of sonic branding creating a stronger visual brand through sound and what goes into a sonic logo As always if you have questions for my guest you re welcome to reach out through the links in the show notes If you have questions for me visit audiobrandingpodcast com where you ll find a lot of ways to get in touch You can also join regular Clubhouse chats in The Power of Sound House every Wednesday check the schedule for times Plus subscribing to the newsletter will let you know when the new podcasts are available when new audio rooms are scheduled and what they ll be about and it ll give you access to a resource called The Studio with lots of interesting sound-related mp3s videos educational pdfs and exclusive discounts from previous guests If you re getting some value from listening the best ways to show your support are to share this podcast with a friend and leave an honest review Both those things really help and I d love to feature your review on future podcasts You can leave one either in written or in voice format from the podcast s main page I would so appreciate that nbsp 0 00 01 The Digital Future of Sonic BrandingAs the second half of our conversation starts we talk about the rise fall and possible return of Meta how AI-generated content is shaking up the creative sector and where it all might lead If I had to make this comparison Val says what I like about it is it s very well controlled so you have defined the ingredients and the flavors so it s easier We also discuss the evolution of augmented reality as well as virtual reality and the prospect of sonic branding in a virtual environment nbsp 0 06 04 – Enhancing Brand Identity Through SoundOur conversation turns to the question of whether audio marketing can be manipulative and how sonic branding can help create a genuine connection by conveying emotional subtext and layers to a message Val tells us about an Ipsos study in 2020 that showed an eight-fold performance increase for ads with a sonic logo and we discuss how he gains insight into a company s brand from a variety of perspectives You know some people will have worked for like oh I just arrived he explains That s great like we want to hear your perspective because you are fresh in the organization nbsp 0 14 12 – Creative Process in Developing Sonic BrandsVal goes on to describe how he helps a company find and create a connection with their sonic logo considering a range of factors such as industry market saturation and feedback from a diverse listening committee That s what the market is looking for he says a little bit more engagement a little bit more performance and to make sure that they can make the most of their communication investment We talk about his work with companies like TD and Arant Express on building a sonic brand ecosystem and Val offers his answer to the big question why does sound Click here to visit this podcast episode