Podcasting By Numbers: An Interview With Jeff Vidler – Part 2 – Connecting Podcasts with Listeners & Subscribers From All Over the World!

Podcasting By Numbers: An Interview With Jeff Vidler – Part 2

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Voice does communicate so much more meaning than what you can read No matter how well written it is it s still the voice that really carries the meaning of the feeling of that and you know as a voice actor how important that is and how much more it communicates Jeff Vidler This week s the second part of my interview with Jeff Vidler audio researcher media analyst and the founder and president of Signal Hill Insights as we discuss smartphones Clubhouse the future of podcast growth and marketing and his latest audio studies nbsp The Problem of Downtime We continue with a look at how much the audio industry has changed over the past ten years especially as smartphones smart speakers and streaming audio have come to replace traditional radio One of the things that smartphones do Jeff explains is that they solve the problem of downtime when my mind is free but my eyes are busy and I m bored Despite the changing technology he notes that radio programming itself has turned out to be more resilient than we might have expected with more 18-to-34-year-olds listening to the radio than reading newspapers or watching network television nbsp Clubhouse vs Podcasts Jeff and I also talk about the emergence of Clubhouse as an entirely new form of audio media and whether it ll replace or enhance the role of podcasts Being part of something he notes interacting with something in real-time is different than settling into a podcast and losing yourself in a podcast in a story that s being told We also discuss Apple s recent change to its podcast language and whether you subscribe or follow podcasts nbsp A Whole New Vista We wrap up the interview with a look at the Megalab Truth Test and the surprising insights it offered about how well people can detect a lie and some of the upcoming projects Jeff s working on right now such as the Radio on the Move study for the Canadian radio industry as well as commercial podcasts and radio contests For many years in radio research you weren t finding many new things he says the last ten years has opened a whole new vista in audio If you d like to know more about Brand Lift Studies for podcasts radio and streaming you can visit Signal Hill s Brand Lift Help page https signalhillinsights com brand-lift-help https signalhillinsights com brand-lift-help to access their free videos on Brand Lift Studies for audio nbsp as well as a checklist you can use to help set you up for success on your next Brand Lift Study Connect with Jeff Website https signalhillinsights com https signalhillinsights com Follow Jeff Vidler on Twitter https www facebook com randall libero nbsp https twitter com JeffVidler https twitter com JeffVidler Connect with Jeff Vidler on LinkedIn https www linkedin com in jeffvidler https www linkedin com in jeffvidler Connect with the Audio Branding Podcast Book your project with https voiceoversandvocals com Voice Overs and Vocals https voiceoversandvocals com https voiceoversandvocals com Tweet with me on https twitter com JodiKrangle Twitter – https twitter com JodiKrangle https twitter com JodiKrangle Watch the Audio Branding Podcast on https www youtube com c JodiKrangleVO YouTube https www youtube com c JodiKrangleVO https www youtube com c JodiKrangleVO Connect with me on https www linkedin com in jodikrangle LinkedIn – https www linkedin com in jodikrangle Leave the Audio Branding Podcast a written review at https lovethepodcast com audiobranding https lovethepodcast com audiobranding or https voiceoversandvocals com talktome leave a spoken review at https voiceoversandvocals com talktome https voiceoversandvocals com talktome Thank you Get my https voiceoversandvocals com audio-branding-strategy Top Five Tips for Implementing an https voiceoversandvocals com audio-branding-strategy Click here to visit this podcast episode