Signature Sounds: An Interview With Jon Brennan & Sean Beeson – Part 1 – Connecting Podcasts with Listeners & Subscribers From All Over the World!

Signature Sounds: An Interview With Jon Brennan & Sean Beeson – Part 1

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I think that the future of audio is one that s customized personalized interactive intelligent and dynamic you know instead of always treating audio as on and off we need to treat it in a way that s delivered to each person as a unique experience — nbsp Sean Beeson This episode features a rare two-for-one interview with a powerful sonic duo Jon Brennan and Sean Beeson formerly of Sonic Signatures Jon Brennan s a music composer and sound designer with twenty years of experience creating sound for iconic brands and multimedia platforms With the rise of voice podcasts and streaming he founded Sonic Signatures to enable brands to effectively use branded audio across every campaign and platform He s created audio logos original music and sound design for leading brands including Amazon Alexa Tide Southwest Airlines IBM Security Mercy Health Union Home Mortgage and KeepTruckin His film scores include internationally distributed feature films and documentaries and he has an MFA in Music Composition for the Screen from Columbia College Chicago Very recently he decided to work with Sixi me Son in the US Sean Beeson is a composer and sound designer who s worked on hundreds of scores for video games ads trailers and podcasts for clients like Google Disney McDonald s Taco Bell State Farm Wizards of the Coast Neoglyphic and Sony He helped develop the sonic identity of Google s Pixel phone Pixel Buds 2 and Google s Home and Max speakers He s contributed to three Emmy award-winning projects and has been nominated for multiple Game Audio Network Guild Awards He s now doing independent music and sound design work If you want to understand why audio is so important to your brand Jon and Sean have a thing or two to tell you about that As always if you have any questions for my guest you re welcome to reach out through the links in the show notes nbsp If you have questions for me just visit http www audiobrandingpodcast com www audiobrandingpodcast com where you ll find all sorts of ways to get in touch Plus subscribing to the newsletter on the http www audiobrandingpodcast com www audiobrandingpodcast com webpage will let you know when the new podcasts are available nbsp The Essence of a Project We start off with a look at the early influences that shaped Jon and Sean s interest in sound Jon tells us how his older brother s Depeche Mode album sparked a lifelong career in music while Sean recalls his very first encounter with audio branding when he played Sega video games as a child nbsp The topic turns to the versatility of sonic branding in everything from mobile games to casino slot machines The goal as Sean explains it is is to boil down the essence of a project or product or brand to what really makes it unique and what really helps make it relate to the consumer or the user of that product nbsp Supporting the Brand The interview continues with the story of how Sean and Jon met at a gaming conference and how their combined experience in commercial music and interactive audio gave them a unique perspective when it comes to audio branding and marketing We feel that we can best help a company through our one-on-one relationship Jon says and it s through that personalization that we can come up with the most custom and creative results that are the most effective in the long run nbsp Everything is Interactive Next we talk about audio branding what it means to them and how video games in particular have always been ahead of the curve when it comes to dynamic audio and using sound to continually shape the listener s experience Jon sees interactive audio guided by machine learning playing a more vital role in our everyday lives as smart devices become widespread Sonic branding as he explains extends beyond just having a jingle or a piece of music and it really needs to kind of aid the user to be able to identify interact and Click here to visit this podcast episode