The Psychology Of Sound In Branding And Behavior: A Conversation With Valentin Fleur – Part 1 – Connecting Podcasts with Listeners & Subscribers From All Over the World!

The Psychology Of Sound In Branding And Behavior: A Conversation With Valentin Fleur – Part 1

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I think right now I ve noticed kind of two opposite trends I don t know if they re opposite but they re very very different On one hand I feel like my clients my clients they want to talk to their audiences for a longer period of time They want to engage in a more conversational way So you know they want to find the proper tone We re talking about a vocal identity We re talking about they want to explain what they stand for They want to detail their offers — Valentin Fleur nbsp This episode s guest has fifteen years of experience when it comes to driving innovative brand marketing strategies and communication campaigns Before joining Sixi me Son he was a Group Account Director for Havas Paris and worked on such high-profile accounts as Mercedes-Benz and Parc Ast rix He partnered with Sixi me Son for a retail brand before opening Sixi me Son s office in Canada and supervising their strategy efforts for both the North American and European markets He manages brands all across the Americas such as Royal Bank of Canada Interac Orient Express and United HealthCare His name is Valentin Fleur and with his extensive knowledge of audio branding he s the perfect person to talk to about the current state of audio advertising where he feels the industry can innovate and what might be coming in the future So stay tuned As always if you have questions for my guest you re welcome to reach out through the links in the show notes If you have questions for me visit audiobrandingpodcast com where you ll find a lot of ways to get in touch You can also join regular Clubhouse chats in The Power of Sound House every Wednesday check the schedule for times Plus subscribing to the newsletter will let you know when the new podcasts are available when new audio rooms are scheduled and what they ll be about and it ll give you access to a resource called The Studio with lots of interesting sound-related mp3s videos educational pdfs and exclusive discounts from previous guests If you re getting some value from listening the best ways to show your support are to share this podcast with a friend and leave an honest review Both those things really help and I d love to feature your review on future podcasts You can leave one either in written or in voice format from the podcast s main page I would so appreciate that nbsp 0 00 00 The Power of Sound in AdvertisingThe episode starts with Val s earliest memories of sound from the sounds of nature in the Alps to Jimi Hendrix and the Cure on the radio and how his creativity drew him both to advertising and exploring the power of sound in branding and behavior It s funny how sound moves us in so many different ways he explains When I think about sound and when I explain what I m doing I tend to say that music is pure emotion and it can manage to connect you on so many different levels nbsp 0 15 11 – Sonic Brand Evolution and TrendsWe also talk about sound in advertising and how important it is to build on a core brand when it comes to sound branding Val shares the insights he gained from his work on State Farm s famous audio brand and how he uses voice archetypes to guide his brand creation process It was this very interesting approach to sound he says and I knew from talking about the way sound affects us and gets to us that sound was an important component to brand messaging and brand expression nbsp 0 20 09 – Impact of Music on Shopping BehaviorThe conversation turns to the Click here to visit this podcast episode