#981 Selling On Amazon

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Can you still make money on Amazon That s the question I asked Lesley Hensell co-founder of Riverbend Consulting Amazon once characterized as the Wild West of online selling has undergone significant evolution Success on this platform now necessitates a more strategic and disciplined approach However with proper guidance achieving success is possible So you have a product ready to debut on Amazon An organized is approach is required Gone are the days of haphazardly listing products today approaching Amazon as a bona fide business entity with comprehensive records invoices and refined marketing strategies is mandatory Lesley had some great tips for marketing your products Start with a comprehensive product detail page which serves as your digital shopfront on Amazon Craft compelling copy and captivating visuals to attract the shopper Lifestyle imagery featuring infants pets and even models can significantly enhance your product s appeal But the journey doesn t conclude there Video content holds immense sway on Amazon Even with modest resources you can produce engaging videos showcasing your product s features and benefits effectively capturing potential buyers attention Now onto a critical yet often overlooked facet advertising While advertising on Amazon can yield substantial returns it necessitates meticulous planning and continual monitoring Leverage tools such as Jungle Scout or Helium 10 to conduct keyword research and optimize your ad campaigns for optimal visibility Here s a noteworthy tip prioritize long-tail keywords to establish a unique niche for your product and avoid direct competition with industry behemoths One common mistake Leslie frequently encounters The fallacy of the set it and forget it mindset Achieving success on Amazon requires monitoring adjustments Looking for more information on setting up your Amazon store Go to riverbendconsulting com to learn more Click here to visit this podcast episode