Episode 18. When Vision Inspires, Outcome Backfires: Focus On The Problem, Not On The Solution

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Don t fall in love with your solution Fall in love with the problem Paul GrahamCan you imagine a startup that raised 1 7 billion in the initial investment and shut down only six months after launch Its name was Quibi In 2020 it promised to revolutionize the way people are entertained But today its name is a synonym for failure Quibi s business model involved creating 10-minute clips that would be watched on mobile during commutes Unfortunately it launched in 2020 when most commuters stayed home The model relied on A-listers instead of the Youtubers or TikTokers that people were used to watching on the go Quibi also tried to charge users to watch the videos It was a product in search of customers The scale of thinking determines the scale of success or disaster Quibi failed to find a Big Problem to solve Big businesses grow from big problems not big ambitionsMost traditional strategy textbooks claim we should start with big ambitions goals and vision If an International Big Ideas Championship ever took place this idea would be a front-runner for the crown Learn more from this episode of Strategic Seeing podcast by Svyatoslav Biryulin